Privacy Policy
Last Updated: January 2026
LiquorTradesSA ("we," "us," "our," or "Company") operates the website liquortradesa.co.za. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered thereon (collectively, the "Website").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We collect information about you in various ways, including:
- Personal Data: Name, email address, phone number, and any other information you voluntarily provide through contact forms or newsletters.
- Technical Data: IP address, browser type, operating system, pages visited, time spent on pages, and referral sources.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and gather usage data.
- Usage Data: Information about how you interact with our Website, including clicks, searches, and navigation patterns.
How We Use Information
We use the collected information for the following purposes:
- Conducting analytics to understand visitor behavior and Website performance.
- Affiliate tracking to monitor referrals to partner casinos and calculate commissions.
- Improving, optimizing, and personalizing the Website experience.
- Sending promotional emails, newsletters, and updates (with your consent).
- Complying with legal obligations and preventing fraudulent activity.
- Responding to inquiries and providing customer support.
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Necessary for Website functionality and security.
- Analytics Cookies: Track Website performance and user behavior using services like Google Analytics.
- Affiliate Tracking Cookies: Enable us to identify and track referrals to partner casinos.
- Marketing Cookies: Used for retargeting and personalized advertising.
You may opt-out of non-essential cookies by:
- Adjusting your browser privacy settings.
- Using browser extensions designed to block cookies.
- Visiting websites such as www.allaboutcookies.org for more information.
Please note that disabling certain cookies may affect Website functionality.
Third-Party Links
Our Website contains links to external websites, including online casinos, gaming platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly recommend reviewing their individual privacy policies before providing any personal information or engaging in gambling activities.
Third-party operators control their own data collection and usage practices independently of liquortradesa.co.za.
Your Rights
Depending on your location, you may have the following rights:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Object: Object to processing of your data for marketing or other purposes.
- Right to Data Portability: Request your data in a structured, machine-readable format.
For South African residents, these rights are protected under the Protection of Personal Information Act (POPIA). To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Contact form submissions are retained for 2 years.
- Analytics data is retained for 12 months.
- Affiliate tracking data is retained for 3 years for accounting purposes.
- Marketing data is retained until you unsubscribe or request deletion.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: privacy@liquortradesa.co.za
Website: liquortradesa.co.za
We will respond to inquiries within 14 business days in compliance with applicable South African privacy legislation.